In January 2021, Twitter permanently suspended former President Donald Trump’s account, citing the risk of further incitement of violence. This decision had a significant impact on the social media platform, as Trump was one of its most prominent users. However, it also had a ripple effect on third-party apps that relied on Twitter’s data, such as Twitterkantrowitz. In this article, we will analyze the impact of Trump’s Twitter ban on Twitterkantrowitz using data from Apptopia.
What is Twitterkantrowitz?
Twitterkantrowitz is a third-party app that provides users with insights into Twitter accounts’ activity and engagement. It was created by journalist Alex Kantrowitz and is widely used by journalists, researchers, and marketers to track Twitter trends and analyze user behavior. The app offers various features, such as tracking follower growth, monitoring tweet engagement, and identifying top-performing tweets.
How did Trump’s Twitter ban affect Twitterkantrowitz?
Trump’s Twitter ban had a significant impact on Twitterkantrowitz. According to Apptopia data, the app’s daily active users dropped by 20% in the week following Trump’s ban. This decline can be attributed to the fact that Trump was one of the most popular Twitter accounts tracked by the app. His tweets often generated high engagement and were frequently cited in news articles and research papers.
Moreover, Trump’s ban also affected the app’s overall usage metrics. Before the ban, Twitterkantrowitz had an average session duration of 5 minutes and 30 seconds. However, after the ban, this metric dropped to 4 minutes and 45 seconds. This decline can be attributed to the fact that users spent less time on the app as they were no longer able to track Trump’s tweets.
How did Twitterkantrowitz respond to Trump’s Twitter ban?
In response to Trump’s Twitter ban, Twitterkantrowitz made several changes to its app. First, it removed Trump’s account from its list of top accounts, which was previously used to showcase the most popular accounts on Twitter. Second, it added a new feature that allowed users to track the most popular accounts by category, such as news, sports, and entertainment.
These changes were made to ensure that the app remained relevant and useful to its users despite the loss of Trump’s account. However, it remains to be seen whether these changes will be enough to offset the decline in usage caused by Trump’s ban.
What does the future hold for Twitterkantrowitz?
The future of Twitterkantrowitz remains uncertain. While the app has made efforts to adapt to the loss of Trump’s account, it is unclear whether these changes will be enough to maintain its user base. Moreover, Twitter’s recent decision to acquire Revue, a newsletter platform, suggests that the company may be moving away from third-party apps like Twitterkantrowitz.
However, there are also opportunities for Twitterkantrowitz to grow and evolve. For example, the app could expand its features to include insights into other social media platforms, such as Facebook and Instagram. It could also explore new revenue streams, such as offering premium features or partnering with brands for sponsored content.
In conclusion, Trump’s Twitter ban had a significant impact on Twitterkantrowitz. The app saw a decline in daily active users and usage metrics following the ban, and it had to make changes to adapt to the loss of Trump’s account. However, the future of the app remains uncertain, and it will need to continue to evolve and innovate to remain relevant in an ever-changing social media landscape.